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Why Sponsor?

Join the Winter Excitement

Experience the vibrancy of winter at its best! The Shelf Ice Brewfest, set in the heart of downtown Michigan City’s Uptown Arts District, offers an unparalleled opportunity for your brand to shine. As a sponsor, you’ll connect with a passionate crowd, gathered to celebrate the finest local and regional craft beers under the shelter of four expansive tents.

More Than Just Beer

But there’s more to this festival than just exceptional brews. It’s a winter wonderland of activities – playful snow games, awe-inspiring ice sculptures, and the warmth of fire pits. Add in the competitive spirit of Hammerschlagen, and you have a festival that truly stands out.

Engage with a Lively Audience

February might be cold, but the Shelf Ice Brewfest is the hotspot for fun and community spirit. With food trucks, fun-filled activities, and a crowd full of enthusiasm, your brand will be part of an event that’s not just attended, but experienced. Sponsoring our festival means creating lasting memories and forging new connections in a festive, lively atmosphere.

Sponsorship Levels

Brewer Tent Banner Sponsorship

Price: $1,500.00

Sponsorship Level Includes:

  • One (1) 36″ wide x 24″ tall logo for your organization will be attached to one of the four brewer tents in a highly conspicuous location on the tent
  • Six (6) VIP tickets to the event

Main Tent Banner Sponsorship

Price: $2,500.00

Sponsorship Level Includes:

  • One (1) 36″ wide x 24″ tall logo for your organization will be attached to one of the two main event tents (i.e., music tent or special tent) in a highly conspicuous location on the tent
  • Ten (10) VIP tickets to the event

Vehicle Display (General)

Price: $1,500.00

Sponsorship Level Includes:

  • One (1) display vehicle positioned at a conspicuous location within the event premises
  • The ability to bring sponsor-provided promotional signage (not flyers) to display alongside the vehicle
  • Six (6) VIP tickets to the event

Vehicle Display (Premium)

Price: $2,500.00

Sponsorship Level Includes:

  • One (1) display vehicle positioned at the main entryway leading into the eventĀ 
  • The ability to bring sponsor-provided promotional signage (not flyers) to display alongside the vehicle
  • Ten (10) VIP tickets to the event

To sponsor Shelf Ice Brewfest, please send us an email with your business name, contact name and email address, and your desired sponsor level, and we will reach out to via email to coordinate the sponsorship.

Send your email to: ShelfIceSponsor@TheMCMA.org

Key Reasons to Sponsor:

  • Targeted Exposure: Position your brand prominently among a dedicated audience of craft beer enthusiasts and winter festival-goers in the Uptown Arts District.
  • Community Engagement: Align your business with a beloved winter event, enhancing your reputation as a supporter of local culture and community spirit.
  • Interactive Brand Experience: Offer memorable experiences to attendees through creative and interactive engagements, strengthening brand recall and loyalty.
  • Networking Opportunities: Connect with other local and regional businesses, expanding your professional network within the community.
  • Diverse Audience Reach: Tap into a wide demographic of festival attendees, from beer aficionados to families enjoying winter festivities, maximizing your brand’s reach.
  • Marketing Impact: Benefit from pre-event marketing and social media exposure, placing your brand at the forefront of this much-anticipated event.
  • Support MCMA: Your sponsorship helps MCMA create a better Michigan City through its many initiatives (click here to learn more).